Kahani

Chashma is a modern eyewear company with one mission : to make india known for international, high-quality eyewear at ridiculously affordable prices.

We want to make eyewear exciting, brash, relevant and build a community around this singular focus—of bringing indians from all over to be proud of their roots.

We’re the butter chicken at your dhaba, the tipsy host at your wedding, and the best music you’ll ever get from eyewear. This is Chashma.

Rohit Gupta

Dukaan Ka Owner

Completely made and designed in India

At a time when the country has taken a hit, consumer behaviour is shifted to more local, handcrafted products that have a strong story behind them. Chashma in the name itself is an Indian brand, made in India, for indians, to uplift our communities. Our vision is focused.

Experienced Executive Team

We have access to partnerships with the best frame manufacturers in India, for the best prices, and most customized designs. In addition to this, with 40+ years of experience manufacturing top quality lenses for India and abroad, you'll be with the best of the best. With a proven record, our partners are set in achieving growth and expansion.

TechFirst

Our company is dedicated to have the best-in-class technology and training, all the way from manufacturing to software UI/UX and marketing. We are looking to be a leader in the technology space in our industry.

Market Opportunity

By 2030, 77% of Indians will be be millennials and gen z.

Key Growth Drivers

35% of the population still needs corrective vision.

Limited penetration in lower-tier towns.

The eyewear space has potential markup of 300% between cost and retail price.

Untapped optician channel-nearly 4% of sales occur on recommendation of doctors and opticians.

Only 20% of the market is branded. The rest are unorganized players.

AdditionalMarketInfo

Indian Eyewear Industry

$7.4 Billion

80%

Unorganized Players

8.4%

CAGR for contact lenses.

20%

Organized Players CAGR 15%

Polarized sunglasses is dominating the sunglasses segment.